- Once again, I am Max Winton, a sophomore at the University of Florida. I am a middle child from South Florida. My talents and skills include being loyal, analytical, dependable, determined, and relatable. My experiences include serving as the finance director of my fraternity and being on the executive board of my high school’s National Honor Society. I aspire to be a sports agent or business analyst. This business could be a stepping stone toward building a successful and impressive resume.
- The product I am offering is a mint or candy capsule that cleans teeth and freshens breath by releasing/dissolving into a liquid. This solves unmet needs because there is not a healthy way for people to clean their mouths on the go during their busy days.
- The main demographic of who I am offering this product to is anyone with a very busy, on the go lifestyle. This description becomes exceedingly prevalent amongst college students, who are balancing class, involvement, and possibly a job or internship. My customers all have a desire for improved personal hygiene in common.
- These people will care because this product will be affordable, easy to use, widely available, easy to replace, and effective in the sense that it will not only work but do so on a daily basis and in a variety of contexts.
- My core competencies are that I am trustworthy, dependable, reliable, analytical, and straightforward. When I tell someone something, it is both easy to understand and easy to believe, which I think help sells products.
I believe both my qualities and the aspects of the customers I am trying to sell to align well. Not only can I relate to them as a student myself, but I understand what they want, what they can afford, and how they want it presented to them.
Feedback memo:
- It is important, on top of my other qualities, to be both driven and committed.
- It may be profitable to expand to other markets besides just students. More than just young people care about personal hygiene.
- Partnering and selling the idea with a larger hygiene company like P&G might also be a good idea.
Hey Max,
ReplyDeleteI agree that your personal attributes will likely be an asset in the success of your product. But how did your view of your personal attributes change because of your interviews. Did your family and friends highlight an aspect that could be a resource you did not see to begin with. Or did they only highlight things you had already mentioned. In relation to your product, did any of your responses change the design or marketing that you had originally designed? In what ways?
-Jordan Jacobs
Hey Max,
ReplyDeleteFirstly, great job on your idea napkin and the ideas that you proposed for your product. I also liked how you used feedback to create your new idea napkin and memo. Also think that your idea is in a good place and it is a good idea to partner with a larger hygiene company and expand your markets. Overall great job.
Best,
Austin Felter
Hi Max,
ReplyDeleteI think you did a great job of incorporating your feedback into your napkin. Expanding your target market and possibly linking with a larger corporation could lead to further success and longevity in your idea. I think the combined elements of your personal skills and aspects of your opportunity go well together and would work well to bring your idea to reality. Good stuff.
Best,
Reed Blevins
Hey Max,
ReplyDeleteI think it is great that you were able to pick out your best attributes or skills, as these will help you in deciding what you are best at. Then you can learn how to best connect with customers and sell your business concept to them. I am so happy to see you realize you can expand your business concept to other people, it shows that you are learning more than you knew in the beginning.
All the best,
Luis