1. Inbound Marketing by Brian Halligan - The main theme of the book and message it is promoting is stressing the importance of marketing and the rapidly increasing usage of online marketing. Due to various qualities, social media makes it cheaper to reach even more people than ever before.
2. The book
connected to the class because it stressed the importance of marketing and not
only developing a good product but also knowing how to sell and profit off of
it. Also, just as this class has talked about ways that modern technology has
changed entrepreneurship, so has this book.
3. The
assignment would simply be to create a fake social media account that
advertises your product. Make sure everyone knows that it is only for an
assignment, but see how many followers you can get.
4. My biggest
aha moment of the book was how online marketing has helped small companies.
Because it doesn’t cost anything to send out a tweet or make an instagram post,
small companies, with proper marketing, can reach just as many people as big
companies for a fraction of the cost.
Hi Max,
ReplyDeleteI think that you did a very good job walking all of us who have not read Inbound Marketing by Brian Halligan through what is the main theme and argument of the book. I totally agree that today is easier than ever before to promote products by making intelligent use of online marketing. I am glad that you learned important things from the book and that it connects closely with what we have learned throughout the class. Great job once again!
Sincerely,
Javier Alfredo Felis Perez
Hi Max,
ReplyDeleteThis sounds like an interesting book with a great theme, I think you did a wonderful job analyzing it. Nice connection from the book to the class, I think you made a clear recognition of how the message relates to what we have been learning. I think your exercise would serve to further deepen the understanding of the message. Interesting 'aha' moment, it was interesting to read about.
Best,
Reed Blevins