11A - Idea Napkin No. 1

1. You: I am Max Winton, a sophomore at the University of Florida from Weston, Florida. I am an information systems major minoring in statistics and receiving a certificate in sports management. I would say one of my talents is definitely working with numbers. I definitely prefer to work out a math problem than do anything relating to science or English. Another talent/skill I believe I have is the ability to explain things in a way that makes them easy to understand/comprehend. I can take any weird definition or tricky statement and turn it into something that the masses will be able to perceive clearly. I aspire to one day work in the sports industry maybe as a data/business analyst of sports agent. This business would play an important role in my life, setting up a foundation of both business experience and cash to potentially pay for law school.
2. What You Are Offering to Customers: The product is a candy (or capsule, mint, etc.)  that you put in your mouth and it both tastes good and releases a fluid that cleans teeth and freshens breath. This solves the unmet need of a quick, on-the-go solution to improve dental hygiene.
3. Who You are Offering it to: I am offering this product to anyone who wants to improve their dental hygiene, but more specifically to college students and young adults, who seem to have very quick, on-the-go lifestyles. Geographics don’t really impact the who is in the market, except for the fact that shipping costs will increase if I expand the boundary past Gainesville. However, the product would probably sell best in big cities, where the people who live there are very busy and constantly on-the-move.
4. Why Do They Care: They care because, especially as a student or young adult, you are constantly trying to impress others, whether it's out at a bar or in a professional interview. Because they are so busy, their hygiene is sometimes sacrificed. This provides them with a quick, easy-to-use, enjoyable solution.
5. What Are Your Core Competencies: My core competencies are my ability to analyze various situations and find hidden trends or patterns in them. Also, I am stubbornly determined and don’t quit on something until it's done the right way.

I believe these elements fit together because I think I am well-prepared to face many business problems. I’m good at adapting on my feet and good at using analytics to solve problems. Although these don’t directly apply to the business industry in which I am entering, they are general skill sets that help any entrepreneur.