9A
Opportunity: Mobile, on-the-go dental health solution. A mint that releases a fluid that cleans teeth.
Interview 1: The first person I interviewed is a person in my business law class. He said he doesn’t have the need because he sees the mint as an unnecessary added cost to his already tight student budget. He thinks brushing your teeth twice a day is enough.
Interview 2: The second person I interviewed is in my fraternity. He said he would have the need, but hates mint and mint flavored items. This got me thinking that having a variety of flavors would be a cool way to satisfy multiple markets.
Interview 3: The third person I interviewed is a person who goes to school in another state. He said that he doesn’t have the need because he thinks it is a more expensive version of mouthwash. He said that the advertising would have to be specific and that some people might not get it.
Interview 4: The fourth person I interviewed said he didn't have the need because he has had his hygiene routine for so long that he hadn’t seen a reason to change it. In other words, he’s been taking care of his teeth the same way for 20 years so why change now.
Interview 5: The fifth person I interviewed should have had the need but did not because she is a health-freak and thought there was no way a candy could possibly be good for her health/hygiene. This is definitely an obstacle that I need to surpass. People need to know that the product is versatile and can serve multiple roles.
The people in the boundary are anyone who cares about personal hygiene or that has a busy lifestyle.
|
Elderly people or people who are not very active are not in the boundary.
|
The need is a need for an additional dental hygiene solution that tastes good and can be used on-the-go.
|
The need is not a need for dessert or to entirely substitute for toothpaste.
|
The need exists because dental hygiene can sometimes be an afterthought to people who are very busy and constantly heading to their next class, job, or time commitment.
|
Alternative explanations for the need existing is because people do not have an enjoyable, fun way to keep up with their hygiene.
|
Hey Max,
ReplyDeleteI notice that in your second interview the interviewee states that he dislikes all mint flavored items. This is surprising to me as usually mint is a basic well liked flavor and would probably be an aspect that would be overlooked in the development process. This would definitely cause a shift in the design of the product to meet customer preference. Additionally, individuals who are older and stuck in their routine of hygiene would not be open to this modern solution and they should be excluded from excessive marketing.
-Jordan Jacobs
Hi Max,
ReplyDeleteIt seems that the cost of the product would come into play with younger adults and college kids. Maybe there'd be a way to produce them at a much lower cost. I also believe it would be a bit difficult to advertise the product as a hygiene booster if it is stated to be a candy. Maybe presenting it as something associated with dental products would make for better marketing.
Best,
Reed Blevins
This comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteHey Max,
ReplyDeleteI find it pretty interesting that you got very different responses from your interviews. At the same time though, I could see it being used as feedback to improve the future logistics and marketing of the product. One such way is to promote the dental hygiene benefits of the product so that people don't get skeptical, like your fifth interviewee. Afer looking through your interviews, it's also pretty clear that it is a need that applies to almost everyone. Overall, great findings,
Samuel Ackenine
Hey Max,
ReplyDeleteI liked how all your interviews varied with regards to interviewees, they seemed to be of different social groups. I think you did a great job at summarizing all five of your interviews, which made it real easy to read and understand the information you presented. I especially liked the self-analysis at the end of your last interview. Great post!
All the best,
Luis